For any football fan, making a video for Ajax Amsterdam N.V. is guaranteed to set your pulse racing. As the end user, EA Sports was also closely involved with this video. Our efforts had to be largely focused on the editing phase, because we only received the request five days before publication date.
We got the script, shotlist and call sheet ready in a day. The next day we scouted suitable locations and shot the footage in various places in Amsterdam. During the days that followed, RedBull, Thuisbezorgd and wallen-creme just couldn’t get enough of it. Result!